This was one of the key take-aways from an informative webinar hosted today by Tinuiti, with guests from Liftoff and AppsFlyer. As Liz Emery, Snr. Director of Mobile Strategy at Tinuiti put it, “We work as if the date [for iOS14] is tomorrow”. The urgency cannot be stressed any more than this. If you don’t yet have a plan for post-IDFA measurement, then start immediately. Stop looking for loopholes. If you’ve not heeded the earlier warnings during 2020 from leading analysts such as John Koetsier when he said, 'The IDFA is going the way of the Dodo bird.' then do it now before it is too late. If you are not yet aware of the severe limitations of SKAdNetwork then contact us below to schedule a conversation.
Devices will be going dark in terms of tracking from Day 1 of IDFA deprecation. The immediate areas that will be impacted include retargeting, death of measurement in its current form, and the severely hampered SKAdNetwork becoming the de facto standard. In terms of marketing, the lights will go out!
As Alex Dohrmann (Snr. Sales Engineer, Liftoff) reminded us, “Now is the time to get your data in place.”. MetricWorks can help you do that to keep the lights on with the ONLY future-proof measurement solution that is rich, accurate, granular and incremental. We'll even let you test drive it for FREE.
Here are a few things you should start doing today and how MetricWorks can help:
- If you haven’t yet, test SKAdNetwork now.
- Test drive our incremental measurement solution for FREE while you still have precious time before IDFA deprecation.
- Compare your results from parallel testing our incremental measurement solution AND SKAdNetwork to develop your post-IDFA measurement strategy.
- Then, look to the future and ask yourself: Do you really want to start building your long term measurement strategy after the lights have already gone out and the risk to your business is critical? Of course not. Prepare for IDFA deprecation now so that you are thriving while your competition is floundering. We can definitely help you do that.
Submit your questions below. We look forward to answering them and making the future of your measurement brighter!
