MetricWorks Is Trusted By Mobile Leaders

iOS14 led to blind spots in our performance measurement. MetricWorks allows us to make apples-to-apples comparisons between iOS and Android across all channels, without using device IDs or heavy migrations. The combination of MetricWorks unified metrics data alongside last touch data gives us a unique window into performance.

Due to the ease of use, rapid setup, and regular 24-hour refresh of our key incremental KPIs, we believe that Metricworks is an essential part of our measurement infrastructure that continues to yield valuable insights across our ad channels

It was difficult adjusting to the post-IDFA world. Last touch no longer served us as it did before and it took a lot of work to understand and optimize SKAN while being painfully aware of its blind spots. MMM-based incrementality was what we needed and MetricWorks quickly brought this to life with an innovative unified measurement approach like no other that we've seen. Finally, we had an established source of truth that could be shared across our teams!