FunPlus' Search For Truth In The Post-IDFA Storm
Are you frustrated with the loss of reliable measurement during the post-IDFA storm?Find out how FunPlus' growth team addressed this challenge by harnessing the power of MMM-based incrementality (MetricWorks) to overcome the lack of visibility from SKAdNetwork and dramatically improve their budget allocation and performance.
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What Our Clients Say
It was difficult adjusting to the post-IDFA world. Last touch no longer served us as it did before and it took a lot of work to understand and optimize SKAN while being painfully aware of its blind spots. MMM-based incrementality was what we needed and Polaris quickly brought this to life with an innovative unified measurement approach like no other that we've seen. Finally, we had an established source of truth that could be shared across our teams!
Zehong YinZehong Yin
Principal Growth Architect
