Mobilityware's Search For Truth In The Post-IDFA Storm
Are you frustrated with the loss of reliable measurement during the post-IDFA storm?Find out how Mobilityware's performance team addressed this challenge by harnessing the power of MMM-based incrementality (MetricWorks) to overcome the lack of visibility from SKAdNetwork and dramatically improve their budget allocation and performance.
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What Our Clients Say
iOS14 led to blind spots in our performance measurement. MetricWorks allows us to make apples-to-apples measurement between iOS and Android across all channels, without using device IDs or heavy migrations. The combination of MetricWorks unified metrics data alongside last touch data gives us a unique window into performance.
Chris Kim
Associate Director Performance Marketing
